National vs International Marketing Essays

National vs International Marketing Essays National vs International Marketing Essay National vs International Marketing Essay | National vs International Marketing| International Marketing| | | | Summer 2011 Differences between national and international marketing The differences we found between national and international marketing are: the international environment is more complex, both have different economy, culture, laws and politics, language, economic development levels, currency, etc†¦ The company faces an international competition, markets outside the borders and further input forms should be selected. Each of these involves a degree of commitment to the market, a particular investment and a lower or higher contact with the final customer and a coordination marketing plan must be carried out in each market. In international marketing we analyze different aspects; one is the stage of economic development of the nation. It also discusses factors such as customs of the population, market segmentation and social political system of the country. International markets are vital for many companies. A large number of corporations in the world earn more than half of the profits from the tax profits of marketing and production abroad. A company moves from domestic to the international market for several reasons. The first is simply the existence of international markets. There is great demand for many consumer products in developing nations. Second, as domestic marketing saturates, manufacturers seek for international markets. Third, some overseas countries have very natural and human resources that give them a unique advantage when it comes to producing certain goods. Fourth, international expansion is the fact of having a technological advantage. In one country a particular industry, often encouraged by the government and encouraged by the efforts of a few companies, acquired a technological advantage over the rest of the world. International markets rises exciting opportunities, but ompetition is intense. Companies get succ ess from the environmental factors that influence international marketing and adapt to them. The objective of this discipline is to know, in breadth and depth, foreign markets to conquer through the placement of Mexican products, in this case adapted to their needs, tastes or needs demand. International marketing should also take into account the import regime and conditions of inputs required, in many cases, in the making of products to export. I believe that international marketing is important for both, country and company; each company learns from the culture of the different countries to which they sell or want to sell and with all this they can exchange experiences among countries to adopt improvements and adding value to the company. In many cases there are needs for certain products that can only be obteined from other countries and of whom we get benefit, each country has different resources and technological capabilities to generate them; that’s why both, companies and countries, are important for international marketing. The new information technologies Nowadays, progress in the so-called information technologies, which include computer equipment, software and telecommunications, are having a great effect. In fact, it is said that were in a new type of society called Information Society or Knowledge Society, which replaces the two previous socio-economic models, the agrarian and industrial society. As well as Internet, Marketing has been linked to the company of the past few years. Is the specific modes of executing or carrying out the terms of trade consisting in identify, create, develop and serve the demand. Its easy to think from the definition that technology has a vital importance in the marketing. I n recent years technology has transformed the offer that the consumer can choose; products that years ago were only available to few consumers today are products that are used in every home. The pace at which innovations occur is transforming the market dramatically. Among the normal processes of running a business, business processes, customer service and marketing, through direct contact, through the usual channels of sales or established through a Contact Center (Call Center), are probably the most important in any business success. They all have primarily responsibility for the entry of revenue, customer loyalty and to a large extent on the differentiation of the competition.

Guide to ACT Calculators Expert Tips

Guide to ACT Calculators Expert Tips SAT / ACT Prep Online Guides and Tips Knowing when where and how to best use a calculator on the ACT can be tricky. You are allowed to bring a calculator on test day (none will be provided for you), and it can mean the difference of several points on the ACT to have a calculator versus having none. But what kind of calculator should you bring and how should you make best use of it during the test? In this guide, we’ll cover everything you need to know about calculators on the ACT, from when you're allowed to use them, to what kinds are allowed, to how to avoid the most common ACT calculator mistakes. What Section Can I Use a Calculator On? You may only use a calculator for the ACT math section. Despite the fact that some ACT Science questions require basic calculations like addition or division, a calculator is strictly forbidden on every section except for ACT Math. Do I Need a Calculator? Technically, you do not need a calculator for the ACT. This is because the ACT is a standardized test and it would be unfair of the makers of the test to discriminate against anyone who could not afford to buy a calculator. That said, you should definitely bring a calculator! Though you'll only ever need to perform basic calculations for the test, it's much less time consuming (and often far more accurate!) to plug $64*3.14159$ (or $π$) into your calculator than it is to solve it long-hand. If you’re doing every ACT math question by hand, you will most likely NOT complete the full section within the allotted time. So do bring your calculator (as well as an alternate calculator and/or extra batteries). Always keep this information in mind as you go through the test: a calculator isn't technically needed for the test. Think about how that applies to how you approach each question. If you think you're being asked to find the perimeter of a cube with side lengths of $√15$ and none of the answers are in root form (i.e., $4√15$), chances are you misread or misunderstood the question. Are they actually asking you for the cube's area? Or did you calculate the sides of the cube inaccurately? If you find that there is no way to find an answer to a problem without a calculator (basically, if you need to do something more than basic calculations, which we will discuss later in this guide), you are on the wrong track! Take a step back and reevaluate what you're being asked. One of these paths takes you much farther away than you wanted to be. What Calculators Are Allowed on the ACT? The ACT is a little more strict than the SAT is when it comes to the calculators you're allowed to bring. For example, the SAT allows the TI-89 (a popular calculator), while the ACT forbids it. For the ACT, you can bring any calculator that does NOT have computer algebra system (CAS) functionality. A CAS calculator can solve problems algebraically, which would defeat the purpose of many of the ACT questions. If your calculator is not on the restricted list, it's allowed. According to official ACT guidelines, you must clear all documents on your calculator (so that you cannot bring notes), all programs with CAS capability, and all apps with CAS capability. They specifically mention that it is not enough to disable these programs- they must be fully removed. That said, most proctors aren't as strict as the ACT guidelines are. If you have a restricted calculator or functions, it won't hurt you to try to bring it to the testing center. But do bring a back-up calculator that you're used to using in case your proctor won't let you use your first-choice calculator. Types of Calculators NOT Allowed on the ACT This is the forbidden valley list of calculators and devices. Anything NOT on this list is considered an ACT-approved calculator by default: You are NOT allowed to bring any kind of laptop, phone, tablet, or PDA to use as a calculator. You CANNOT have anything with a paper tape readout. Exception: If you can remove the paper tape for the test, you can use it. You CANNOT have anything that plugs in. Exception: If you can remove all power/electrical cords for the test, you can use it. You CANNOT have anything that makes noise or can communicate with another device. Exception: If you can turn off the sound for the test, you can use it. You CANNOT have anything that has a QWERTY keyboard on it. You CANNOT use anything with an infared data port Exception: Cover the infared data port with heavy opaque material like duct tape or electrician's tape. You'll need to do this for calculators like the HP 38G series, HP 39G series, and HP 48G. Texas Instruments You CANNOT have any model that begins with TI-89 You CANNOT have any model that begins with TI-92 You CANNOT have the TI-Nspire CAS (The TI-Nspire non-CAS is allowed) Hewlett-Packard You CANNOT have the HP Prime You CANNOT have the HP 48GII You CANNOT have any model that begins with HP 40G You CANNOT have any model that begins with HP 49G You CANNOT have any model that begins with HP 50G Casio You CANNOT have the fx-CP400 (ClassPad 400) You CANNOT have the ClassPad 300 You CANNOT have the ClassPad 330 You CANNOT have the Algebra fx 2.0 You CANNOT have any model that begins with CFX-9970G No official word on whether or not you're allowed to bring an abacus, but my advice is to stick with devices that were designed after 1980. What's the Best ACT Calculator? In terms of calculator use for the ACT, familiarity is better than gadgetry. Because you're only going to be asked to perform basic calculations on the ACT math section, you won't need the most high-tech and advanced calculator model in the world. Fancy calculators are more likely to slow you down while you try to figure out their quirks and functions than they are to help you. That said, if you are most familiar with a high-tech (and ACT-approved) calculator, definitely bring it! What's most important is that your calculator is one you know well and are used to using. So pick one calculator and use it for everything. Use this same calculator for your math classes as well as on the ACT, so that you can become familiar with it before test day. If, on the other hand, you have no preference and are looking for advice on a calculator model, I'd personally recommend the TI-30X as the best calculator for ACT Math. The TI-30X great if you’re on a budget (no matter where you shop, you can get it for less than $18) and will do everything you need- parentheses, negatives, exponents, square roots, four basic functions, etc.- without getting into the overly complex functions and capabilities (which you won’t need anyway). But no matter what, make sure you familiarize yourself with your calculator before test day! Do some practice problems with your calculator at home before you take your official test. Don't just reach for the fanciest device you can find- make sure you really know your machine! How to Avoid Common ACT Calculator Mistakes Although you should definitely bring a calculator (again, preferably the calculator you feel most comfortable with), it is far more important to understand the question than it is to immediately reach for a calculator. Many problems are actually much simpler than they appear and can be done in seconds without a calculator. So don’t automatically reach for the calculator before you analyze the problem. With a problem like this, there are several approaches, each taking more or less time than the other. Option 1: Fastest way, no calculator. The question tells you this is an isosceles triangle. If you remember your formula for isosceles triangles, you can immediately say that the hypotenuse is $s√2$ or, in this case, $10√2$. So the answer is E. Option 2: Medium-fast, no calculator. You can quickly see that $10^2+10^2=200$. The hypotenuse, therefore, is: $√200$ or $√100*√2$ This becomes $10√2$. So the answer is E. Option 3: Slowest way, with calculator. If you forget both your isosceles triangle formula and how to reduce square roots, you can still do this problem (though it will take longer). $10^2+x^2=c^2$ You know that this is an isosceles triangle, so each side will be equal: $10^2+10^2=c^2$ $200=c^2$ $c=√200$ If you do not remember how to reduce the square root of 200, find the answer in your calculator (approximately 14.14) and then find the answer that matches. A, B, and C are eliminated, as they are integers. The square root of 20 will be far too small (4.47), since you are trying to find the square root of 200. The square root of 2 is 1.414. $(1.414)(10)=14.14$. So the answer is E, $10√2$ As with the above, some questions can be solved much faster in your head (or on scratch paper) than on a calculator. If the question requires a calculation you cannot do quickly or easily in your head, definitely use your calculator. But make sure to always double check your input line (the part where you type into your calculator) before you calculate the results! Plugging in the wrong values (or forgetting that crucial negative sign or parentheses) can make all the difference between a right and a wrong answer. For example, if you have $x=−5$ and an equation $f(x)=x^2+12$, make sure that you're plugging in your $x$ correctly. There is a huge difference between plugging in $−(5^2)+12$ and $(−5^2)+12$ into your calculator! The first equation is inaccurate and gives you -13. The second equation is correct and gives you 37. Make sure you are calculating for $x$ equals -5 here, not the finding the negative of 5 squared. If you’re making numerous errors in your practice tests, write down the equation by hand first. Even if it’s a problem that looks simple, doing it entirely on a calculator (or in your head) can lead to errors. Write down your steps before you whip out the calculator. When to Use Your Calculator You will never need your calculator to do more than a few basic calculations. You will only ever be asked to: Add Example: $213+456$ Subtract Example: $3500−1200$ Multiply Example: $33*10$ Divide Example: $54/3$ Take a Number to an Exponent And, even so, you'll only need to express a number to an exponent in a way that someone without a calculator could also do. For example, you may need to manipulate $x^23$ or $y^10$, but this is based on your understanding of exponent rules: Based on your knowledge of how exponents work, you know that $x^a*x^b=x^(a+b)$. So we have: $(2)(3)=6$ $x^4*x^5=x^(4+5)=x^9$ $y^1*y^8=y^(1+8)=y^9$ So the final answer is H, $6x^9y^9$ As you can see, this can all be done without a calculator. The ACT will never ask you for the answer to large exponent values, so you'll never need to find the value of $3^23$ or $2^10$, for example. The ACT math example above is typical of an exponent question you'll see on the test. Find the Square Root Square root problems will only be as complicated as making you find the value of perfect squares (e.g. $√81$), or having you reduce square roots (e.g. $√18=3√2$). If you know your basic squares ($2^2=4$, $3^2=9$, etc) and if you know how to reduce a square root, then you won’t need a calculator. Combine Different Kinds of Calculations The hardest part of your calculations will be in keeping them straight and putting them together. Again, you can solve this problem in one of two ways- with or without a calculator. Option 1: Fastest way, no calculator. Think about the percentages in terms of solid units of something. In this case, think of them as marbles. If you have four marbles and increase the amount by 25%, you are adding one marble (25% is equal to $1/4$th). So now you have five marbles. Then, you must take away 20% of those five marbles. Well, 20% is $1/5$th, so you're now back to four marbles. You began with four marbles and you ended with four marbles; you have exactly what you started out with. So the answer is C, 100% Option 2: Slower way, with calculator. You could also solve the problem algebraically. $x+0.25x=1.25x$ $1.25x−(0.2)(1.25x)=1x$ or 100% Either way, you are left with answer C, 100% Bottom line: if you find that you're trying to perform more complicated equations than these basic ones, you're likely going down the wrong path! Put your calculator down and examine what the question is really asking. Don't allow your time and energy to get sucked into doing unneeded calculations. The Take-Aways A calculator can be a great asset on the ACT, but only if you know how to use it properly. Make sure first that you're interpreting each problem correctly and develop the correct approach before you reach for your calculator. It’s far more important that you have a solid understanding of the mathematical concepts you’ll be tested on for the ACT than it is for you to be an expert at manipulating your calculator. Double check that you're using one of the ACT-approved calculators and familiarize yourself with your calculator model before test day. Finally, know that if you’re going down the rabbit hole of functions for each question, there's likely a much easier way to solve the problem. Keep all of these ACT calculator tips in mind, and you'll be good to go on test day! What's Next? Looking to boost your ACT Math score? Make sure you know exactly what's tested on ACT Math. And review your list of ACT Math formulas to make sure you know everything you need to before test day! Looking for an ACT math tutor? Read up on what makes for a good ACT math tutor, or find out more about PrepScholar's ACT tutoring options here. Aiming for a perfect score? Look no further than our article on how to get a 36 on the ACT math, written by a 36 ACT-scorer. Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep classes. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our classes are entirely online, and they're taught by ACT experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. Try it risk-free today:

Aspects of contracts and negligence Assignment Example | Topics and Well Written Essays - 1000 words

Aspects of contracts and negligence - Assignment Example If it is accepted then a contract is made. In Gibson v Manchester City Council - CA [1978] 1 WLR 520, Manchester City council was being managed by Conservative Party which worked with a policy of selling city council’s premises. Gibson made an application for information of his house and terms of mortgage on the council’s form (McKendrick, 2005; p. 47). The council replied by stating that it was prepared to sell the house at a purchase price of  £2,725 less 20% =  £2,180 which was not to be taken as an offer. Gibson filed in the application form with the exception of the purchase price and took it back to the council. The labor party took over and stopped all the sales where Gibson was informed that he could not complete the contract. Gibson sued the council on claims that the contract was already executable. It was ruled by the House of Lords there existed no contract because the parties had not come to a material agreement of the contract. For a valid contract to be executed, the offer must be accepted by the other party. The acceptance must be conveyed to the offeree, the agreement must be assured and the terms of accepting the offer must be precisely the same to the terms contained in the offer. In Entorres v Miles Far East [1955] 2 QB 327  the plaintiff delivered a telex message from England promising to buy 100 tons of Cathodes from Miles Far East in Holland. A telex message was sent back to the petitioner from Holland to England accepting the terms of the offer (McKendrick, 2005; p. 51). The issue was for the court to determine the point at which the contract was executable. In case the acceptance was valid from the time the telex message was delivered the contract was created in Holland hence Dutch law would come into force. In case the telex message of acceptance took place upon the receipt in England the agreement would be presided over by English law. It was held that; to amount to a valid acceptance the acceptance was required to be

Write an essay about what your chosen poem says about poetry. 'The

Write an about what your chosen poem says about poetry. 'The Thought fox' - Essay Example Hughes uses the fox as a symbol of his poetry. It is his muse. This effective metaphor shows that the poet’s creative inspiration is as full of warm-blooded life and movement as an animal. In the still night, the clock ticks and the poet’s fingers pass over the blank sheet of paper. But Hughes dismisses these unimportant movements and draws the reader’s attention to the fact that â€Å"Something else is alive† (2). That â€Å"something else† is Hughes’ idea which throbs with life. It first stirs in his mind as a formless being, and then tentatively takes shape and tests the ground: the fox â€Å"And again now, and now, and now / Sets neat prints into the snow† (Hughes, 12/13). The lame, cautious shadow gains confidence and boldly takes concrete shape: ideas finds expression and take on the solid form of words as they emerge from the poet’s mind. The poet’s mind is compared to a forest. This is a particularly graphic symbol, as a forest is a fertile ground, dense with undergrowth, rich in nutrients, which is conducive to the birth of new life. The metaphorical forest of the poet’s mind lies in darkness. Every part it - twig, leaf, hollow, trees and clearings – is covered by â€Å"the dark snow† (Hughes, 9). This suggests that, underneath the blanket of snow, there are seeds holding the germ of ideas waiting to burst open with life. As the fox, Hughes’ muse, emerges from the forest of his imagination, its eye is described as â€Å"A widening deepening greenness† (Hughes, 18). The green color summons an image of dark winter trees bursting into the green buds of spring. The birth of new ideas in the poet’s mind comes with effort, just as new growth has to push its way out of the winter soil. The effort of creation is symbolized by the setting of the poem. The poet is seated in the dark. A blank sheet of paper lies before him. His only companion is the ticking clock. The poet’s

Miss Evers’ Boys portrays the emotional effects Essay Example for Free

Miss Evers’ Boys portrays the emotional effects Essay Miss Evers’ Boys portrays the emotional effects of one of the most amoral instances of governmental experimentation on humans ever perpetrated. It depicts the government’s involvement in research targeting a group of African American males (â€Å"The Tuskegee Experiment†), while simultaneously exploring the depths of human tragedy and suffering that result, as seen through the eyes of Eunice Evers. The viewer watches as a seemingly innocuous program progresses into a full-blown ethical catastrophe—all the while taking Miss Evers through a moral journey, with her decisions having ramifications on the life and well-being of her best friends—her â€Å"boys. † I. Structure This movie deals with the ethical considerations present in human experimentation. The government, wanting to mimic the Oslo Experiments, intends to study a population of AfricanAmericans inflicted with syphilis. The movie takes place in alternate settings, transitioning between a 1973 Senatorial hearing and the site of the actual study in Alabama, beginning in 1932 and moving forward. Miss Eunice Evers, a nurse at a local Tuskegee hospital, is the centerpiece of the movie. II. Setting Plot Summary With an ominous lead-in quote, Miss Evers’ Boys begins to tell the tale of an emotionally courageous young woman and her struggle to protect her â€Å"children. † Within the first few frames  of the movie, the viewer is automatically entrenched into the already tenuous history of racial tension in America—except, this time, under the auspices of segregation founded upon disease. The movie begins, placing the viewer as an observer of a 1973 U. S. Senate Hearing, where we are first introduced to Miss Eunice Evers. Miss Evers is testifying as a nurse, one who took the nurse’s oath to protect the health of those in her care. The claimed Senatorial goal is to discover the truth underlying the â€Å"Tuskegee Study. † Miss Evers worked in the study from 19321972. The movie progresses throughout the course of the hearing, with testimony by Miss Evers and reminiscent scenes telling the tale of the study. In the beginning, Miss Evers firmly supports the goal of the initial plan—to provide care and treatment to those suffering from syphilis. â€Å"It was the dawn of a new day,† explains Miss Evers. At this point (pre-study), she believes that the government is sending her patients, and her city, the best funding and medical support available. The viewer is then introduced to Miss Evers’ Boys—a folk music group. 1 The musicians (four of them) are the first patients to provide blood samples, one of them being Caleb, an eventual love-interest of Miss Evers. Each of the men test positive for syphilis. At this point in the movie, everyone (including Miss Evers) is still under that assumption that â€Å"bad blood† is the culprit for the disease. Ultimately, the funding for the initial study disintegrates. After a visit to Washington, various gentlemen confront Dr. Brodus, the head doctor in Tuskegee, with an offer for a new rationale for funding. The gentlemen explain their intentions of studying the African-American population, much like the Caucasian population in the Oslo Experiments (1891-1910). The government then reveals the true nature of the experiment—the proposed study of untreated African-Americans dealing with syphilis. 1 The government promises future treatment and The group names their band after Miss Evers when she drives them to their first musical show. 2 proclaims the future potential of the Tuskegee Experiment, appealing to Dr. Brodus’ pride. Dr. Brodus agrees, naming the study, The Tuskegee Study of Untreated Syphilis in The Negro Male. 412 men, afflicted with syphilis, participate in the study. In a telling interaction involving one of the first patients, Miss Evers suggests that the doctors explain to the study group that they are providing â€Å"back shots. † Through her deceit, Miss Evers thus begins to involve herself in the â€Å"treatment. † The tension she feels manifests itself in her facial features; the viewer can see her apprehension in this instance and throughout the movie. She is torn, but yet continues to help Dr. Brodus conduct the study. As 6-months turns into years, Miss Evers continues to hide the secret behind the study. She urges the men to continue the study, in hope of future treatment—treatment that never comes, even through the eventual availability of penicillin. Miss Evers’ ultimate decision as to how she deals with the care and treatment of her â€Å"boys† will be left to the viewer. With the journey, however, comes a tumultuous story, exposing the hypocrisy of the United States Government through the eyes of Eunice Evers. Throughout the movie, as an audience, we want Miss Evers to defy all conventions and simply provide the necessary medicine to the patients. Yet, she struggles throughout with the pros and cons of such a decision. On one hand, she wants to support the experiment; yet, on the other, she wants to protect and comfort her friends. As we finally see in the end, as seen through Miss Evers’ unique perspective, while one may question Miss Evers, it is the Senators themselves, and the government agents before them, who prove to be more worthy of moral appraisal. III.

Final Paper on Social Theory -- idelologies, communist, democratic

I guess you quite remember the thoughts you strongly developed when you were in college? I still believe that smart brains of yours even though they are old. I hear you recently gave a public speech at the Kwame Nkrumah Memorial Centre and Kobby Graham, your Social Theory Lecturer at Ashesi was your guest speaker. How is he then? Guess what? Kobby is a strong advocate of anarchism. He believes in a stateless society. I do not know what you`ve grown to believe but I’ve always known you to be a strong fan of Socialism when you were young. I remember you constantly told us we were living in a situation you termed slavery in freedom for you think capitalism was unfair to the middle class. I guess his talk hasn`t influence your thoughts on socialism. Never mind! I know you are not that pliant. Well, I would like to emphasize on the ideology I think can provide the needed equality you always wanted for I think I also relates to the principles of socialism social democrac y for I believe in cooperation and relative equality unlike conservatives, social and common ownership unlike liberals (Heywood, 2012). I hope you are aware socialism isn’t only an ideology? If you care to know, remember when you were in college, your mum constantly told you to move to your village for your own share of the village land. Aside, the government of Ghana implemented a policy four years ago called the Single Spine Salary Structure (SSSS) which seeks to bring equity in the mode of payment of government workers. This is basically the idea of socialism especially the social democrats. Apart from being an ideology, it`s also seen as an economic system which seeks to allocate resources through a centralized system of government where mos... ...im I will be more than happy to see his anarchism work on planet earth. I hope you will say hi to the children, Wunnam, Maltiti and tell Radia I wish her a happy birthday in advance. See you! Your friend, Husein Shahadu. Works Cited Heywood, A. (2012). Polticial Ideologies: An Introduction (5th Edition). New York: Palgrave Macmillan. Ken, M. (2006). Formation of Modern Social Thought. California: Sage Publication Inc. Nyerere, J. (1968). Freedom and Socialism. Dar es Salaam and New York: Oxford University Press. Schumpeter, J. (1947). Capitalism, Socialism and Democracy. Toronto: Rougledge.

Impact of Digital Marketing on Sales Essay

Embracing emerging trends and technologies helps marketers create a sustainable competitive advantage for their business. Emerging marketing trends and technology, such as big data, social media mobile, context-aware computing and the Internet of Things, create unprecedented opportunities to engage customers, fuel growth and take market share. As a digital marketer, you can be overwhelmed by how quickly new technologies become mainstream. A Facebook yesterday is a Pinterest today and a socially enabled, real-time, mobile personal assistant tomorrow. The objective of this paper is to look at the impact digital marketing has on sales especially in emerging markets. The major aspects of digital marketing that would be covered are as mentioned below: Digital Marketing Essentials Multichannel Marketing Data-Driven Marketing Mobile Marketing Monetized Digital Marketing through Commerce Social Marketing Evaluating the impact of digital strategy: Evaluation of the ‘true impact’ of the digital marketing strategy & spend, is a multi-phase journey. It could be broken down into five distinct phases: Datawarehousing & Reporting Dashboarding Statistical Analysis Predictive Analysis Optimization The research paper analyzes the current situation with respect to developing countries in the digital environment. It would also study the â€Å"digital divide† and the differential pattern of developing and least developed countries in take-up of the new technologies, the changing nature and demographics of Internet use as well as the role of innovation and creativity in making digital marketing a success. The Evolution of Digital Marketing in Developing markets The Digital Divide Access & Participation in the Digital Economy Opportunities & Challenges The paper studies and analyzes the influence on the 4Ps of Marketing by the onset of the Digital Revolution and the dominance of accessible information through the Internet. It has changed the way consumers spend their money and the way they shop for products and seek services. Like the Industrial Revolution, today’s Digital Revolution has changed the ways in which people live their daily lives and the manners in which companies practice business. In marketing, strategy has greatly shifted away from material and into more liquid avenues and flexible ways of reaching consumers. Because people have altered their spending habits, so too have marketers changed the ways of reaching their customers and creating products focused on the new needs of the consumer today. Advertisement and sales have shifted away from tangible methods of reaching people such as print ads and newspaper and into digitized networks that offer to target a larger audience at a fraction of the cost. The impact of the Digital Revolution on marketing cannot be ignored as indeed, it has completely changed the industry in a way never previously conceived. INTRODUCTION: â€Å"The Internet is becoming the town square for the global village of tomorrow† -Bill Gates Emerging markets are countries experiencing relatively recent industrial, political and technological change resulting in rapid economic growth. Emerging markets cover more than the BRICs (Brazil, Russia, India, China, South Africa), however; these countries are amongst the buoyant emerging giants. Large populations generally characterise these markets, as is obvious with China and India. They tend to be dominated by young populations and rising middle classes. As business revenues plateau in saturated, developed markets, expansion into emerging markets is a popular means for reaching new growth targets. Although these countries are affected by the global recession, many remain in robust growth positions. The endeavour of international business involves uncertainty and risk, however; this can be mitigated by the internet. How the Global Digital Era and Emerging Market Growth is Transforming the Marketing Agenda? Senior executives in developing economies, working in organizations, small and large, are asking the following questions: How can we get ahead of competitors in emerging markets? How can our business mitigate risks when we enter risky, high-growth emerging markets? How can we measure marketing activities and sales-related results in these markets? The increasing mobility of the consumer is a good development for any business. Marketing to a constantly on-the-go consumer is like trying to hit a moving target. Direct digital marketing is an addressable marketing method where relevant marketing communications are delivered to individuals through the e-mail, Web, and mobile channels using an e-mail address, a Web browser cookie, and a mobile phone number. The principles of direct digital marketing—addressability, message relevance, and personalization—are ideal for restaurant marketers and their customers. Leveraging the full value of direct digital marketing requires going beyond the tried and true e-mail marketing strategies that have been used for the last 10 years and building a strong relationship with a consumer at each touch-point they value.

A comparison of tabloid and broadsheet newspapers Essay

To understand the subject of this essay, I thought it would help to briefly look at the history and background of newspapers, because I believe this gradually influences people’s decisions on buying a paper today. In earlier years, the majority of people buying newspapers were all well educated, middle – class intellectuals. As a result of this many papers actually tended to follow the broadsheet format. Most people that bought a newspaper would have full intention of reading from front to back. Most papers had between four and nine pages with a lot of columns and very small print; there were not many pictures and very little graphics. This was generally because of the lack of technology available to the publishers and their printers. As time progressed, so did the technology that went into the newspapers. With this improvement in technology this enables the publishers to focus on more specific readership. In a newspaper you can find that they can now devote sectors of the newspaper to individual interests, at the same time as having more illustrations and advertisements. We investigated how tabloids and broadsheets have appeared to combine these new ideas, but somehow still have different techniques, writing styles and format. We did this by using interviews and surveys to help us gain the results we wanted. To gain further understanding of the type of people that read tabloid and broadsheet newspapers, the pupils in our class carried out a survey. The principle was to find out if there were any links between our research and the class survey, it helped us gain more knowledge on the time that papers are read during the day and what days they are tended to be read on. When the survey was complete we collected the results to find that there was quite an even spread of readers for both the tabloid paper and the broadsheet paper. Another interesting fact was that mainly broadsheets were read on the weekend rather than the working week. I recognize that this must be because of the size and depth of the broadsheet which becomes a immediate fault of the paper has it makes it very hard for somebody going to work on the train or bus to read a large paper such as ‘The Telegraph’ in such tight compact spaces. Our class also carried interviews with their friends and family to try and find out the reason behind this predilection. In the majority of cases, the time available and the content of the newspaper were concerns. Many people believed that a broadsheet were more detailed and focused on finance and politics, whereas tabloid papers tended to be more light-hearted and entertaining. There were a lot more gossip columnists and many pages devoted to entertainment and celebrities featured in ‘The Sun’. As I expected the size of the newspapers were a big matter into deciding which paper someone would buy. According to the interviewees, broadsheets were understandably an inconvenient size if they were to be read on a coffee brake or a journey as they were just too big. Tabloid papers were popular because of the advantage of there size as they can be read at spare moments during the day and contained a television guide. Personally I tend to read newspapers at the weekend and the members of my family generally make the choice of paper, I enjoy reading a tabloid a lot more than I do a broadsheet because broadsheets cover a large quantity of business and finance and I am not interested in these subjects. I enjoy reading ‘The Sun’ as it contains a lot of sport news and celebrity news. Tabloid papers in my opinion are a lot easier to read as u don’t have to take a lot of time reading each article like you do in the broadsheet newspapers. Before we actually started to examine individual articles, we made some general assertions concerning the papers contents. We all noticed that there were a surprisingly large amount of adverts in the broadsheet newspaper, which included a completely covered double-page spread on just adverts. A â€Å"British Airways† advert, covered a page of the â€Å"Daily Telegraph† the size made it eye-catching and very effective to the reader. For further exploration we compared two articles, which at the time were concerning the situation in Saudi Arabia. The first article was featured in â€Å"The Sun†, entitled, â€Å"Saudi Aid†. The second article was found in â€Å"The Daily Telegraph† entitled, â€Å"Arab states back Bush over Iraq†. My immediate observation was the difference and contrast in headlines. The tabloid headline was much shorter than that of the broadsheet, therefore the information given was. â€Å"Saudi Aid† gave the reader a suggestion of the articles content, but did not make any kind of effort to enhance on the subject. On the other hand â€Å"The Telegraph† was more informative and had a much more detailed headline, â€Å"Arab states back Bush over Iraq†. This headline refers to a specific incident which is very straight forward it also includes one of the most well known names in the world, this is a clever way of using someone’s name involved in the issue to draw in the reader the also tone suggests controversy. â€Å"The Sun† followed its brief headline with a more detailed summary, giving us further amplification on the subject. â€Å"The Telegraph† on the other hand had a sub headline of â€Å"Way cleared for countdown to war†. Again the focus of the piece was narrowed down to ass impact on their first headline. The sub headline included and extremely emotive phrase, â€Å"Countdown to War†. This gives no definite answer to the question most people were asking themselves at the time, it just leaves the possibility that it could happen in the future if the situation deteriorates. â€Å"The Sun† also included a sub headline in its article. â€Å"Saudis to aid attack on Iraq† again this repeats the word ‘aid’ from the headline but this time expanding on the content of the article. The reporter actually uses rhyme, which increases the articles appeal, because it becomes captivating and memorable. In continuing to study the format of the article, I noticed that the front pages of both pieces were very different. â€Å"The Telegraph’s† report was split into four columns, with an enlarged quote dividing the second column. In this article there was clearly more writing, and whilst I could perceive a summary, it was not highlighted in any way, like â€Å"The Sun’s† report, which had a summary in bold type and a sub heading of ‘Weapons’ halfway through the first column, such use of a sub headline created drama and tension. The summary uses colloquial language, and emotive writing such as ‘the Saudis fear they will never be safe while Saddam rules’. With added patriotism, the summary lures the reader to read on through the article, to reach the main point of the piece. Unlike the broadsheet article, there was a picture featured in the tabloid newspaper. The picture was of Jack Straw and by adding a picture the information in the article is authentic and may entice the reader to look more closely at the piece, and maybe value the reporter’s opinion more. Another creative effect is â€Å"The Suns† use of italics. By placing a chosen phrase or paragraph in italics, the reader’s attention is drawn to the chosen area, showing that the specific phrase is important, and so the reader should pay attention to it. The general tone of † the suns† article is informal throughout the piece. The reporter remains biased and doesn’t believe that the possibility of war may be resolved. The piece in â€Å"The Telegraph† takes an objective style and presents both sides of the argument, and continually stating that there is no definite war. The miscellany in reporting styles also includes the use of more formal language with words such as ‘repercussions’. I would presume that the readers of a broadsheet newspaper are more middle-class. This is a generalisation but that the fact that there is more business, finance and culture in the broadsheet newspaper. There is one similarity between the articles it is that they both include the national security adviser â€Å"Conddeezza Rice†. Overall the broadsheet newspaper includes more concept language and is rather informal, whilst the tabloid newspaper has short headlines with a catchy theme to it, instead of a more sophisticated and simple headlines brought to us by the broadsheet newspapers.

The Tragedy of Reconstruction essays

The Tragedy of Reconstruction essays The Reconstruction: a tragic era? Some professional historians from the 1890s to the 1940s regarded Reconstruction as a tragic era. Was it really a tragic era? Did it adequately fulfill its role in the rebuilding of the Nation? In many ways, it did do its job, such as the abolishment of slavery. But in many other ways, the Reconstruction failed. The real tragedy of this time period, however, was the racism, segregation, and prejudices toward the blacks. It not only affected blacks of that time period, but it also affected blacks for nearly a century to come. First of all, one must analyze the Reconstruction and look at the positive and negative aspects of it. The Reconstruction came to a very abrupt end, leaving much to be desired. Even though the Thirteenth Amendment was passed, abolishing slavery in all of the States, the Reconstruction ended without doing anything to protect the Blacks rights; there was no progress in the fight for Civil Rights. The Reconstruction was also a time of economic depression. During this time period: hundreds of banks folded; 18,000 businesses closed their doors; factories closed; farmers fell deeper into debt. There was also commercial overexpansion and default on railroad bonds. As a result of all of this, the unemployment rate skyrocketed. About fifteen percent of the nation was unemployed. In fact, one quarter of New York City was unemployed. With this depression, the Gilded Age of the North came to an end. With the Election of 1876 and the Compromise of 1877, the Reconstruction also came to an end. Second of all, during Reconstruction, slaves gained their freedom. They, however, did not know what freedom meant. They werent even treated like free men. Their boundaries were restricted by the white men. They could not gain economic, political, or cultural autonomy. The government, who freed the slaves, did nothing to help gain Civil Rights for ...

10 Interesting Sulfur Facts

10 Interesting Sulfur Facts Sulfur is element number 16 on the periodic table, with element symbol S and an atomic weight of 32.066. This common nonmetal occurs in food, many household products, and even your own body. Here are 10 interesting facts about sulfur. Sulfur is an essential element for life. Its found in amino acids (cysteine and methionine) and proteins. Sulfur compounds are why onions make you cry, why asparagus gives urine a weird odor, why garlic has a distinctive aroma, and why rotten eggs smell so horrible.Although many sulfur compounds have a strong smell, the pure element is actually odorless. Sulfur compounds also affect your sense of smell. For example, hydrogen sulfide (H2S, the culprit behind the rotten egg odor) actually deadens the sense of smell, so the odor is very strong at first and then vanishes. This is unfortunate, because hydrogen sulfide is a toxic and potentially deadly gas! Elemental sulfur is considered non-toxic.Mankind has known about sulfur since ancient times. The element, also known as brimstone, primarily comes from volcanoes. While most chemical elements only occur in compounds, sulfur is one of relatively few elements that occurs in pure form.At room temperature and pressure, sulfur is a yellow so lid. Its usually seen as a powder, but it forms crystals, too. One interesting feature of the crystals is that they spontaneously change shape according to temperature. All you need to do to observe the transition is melt sulfur, allow it to cool until it crystallizes, and observe the crystal shape over time. Were you surprised you could crystallize sulfur simply by cooling the melted powder? This is a common method of growing metal crystals. While sulfur is a nonmetal, like metals, it wont readily dissolve in water or other solvents (although it will dissolve in carbon disulfide). If you tried the crystal project, another surprise might have been the color of sulfur liquid when you heated the powder. Liquid sulfur can appear blood-red. Volcanoes that spew molten sulfur display another interesting feature of the element. It burns with a blue flame from the sulfur dioxide that is produced. Volcanoes with sulfur appear to run with blue lava.How you spell the name of element number 16 likely depends where and when you grew up. The International Union of Pure and Applied Chemistry (IUPAC) adopted the sulfur spelling in 1990, as did the Royal Society of Chemistry in 1992. Up to this point, the spelling was sulphur in Britain and in countries using the Roman languages. The original spelling was actually the Latin word sulfur, which was Hellenized to sulphur. Sulfur has many uses. Its a component of gunpowder and believed to have been used in the ancient flamethrower weapon called Greek Fire. Its a key component of sulfuric acid, which is used in labs and to make other chemicals. Its found in the antibiotic penicillin and is used for fumigation against diseases and pests. Sulfur is a component of fertilizers and also pharmaceuticals.Sulfur is created as part of the alpha process in massive stars. It is the 10th most abundant element in the universe. Its found in meteorites and on Earth mainly near volcanoes and hot springs. The abundance of the element is higher in the core than in the Earths crust. Its estimated there is enough sulfur on Earth to make two bodies the size of the Moon. Common minerals that contain sulfur include pyrite or fools gold (iron sulfide), cinnabar (mercury sulfide), galena (lead sulfide), and gypsum (calcium sulfate).Some organisms are able to use sulfur compounds as an energy source. An example are cave bacteria , which produce special stalactites called snottites that drip sulfuric acid. The acid is sufficiently concentrated that it can burn skin and eat holes through clothes if you stand beneath the minerals. Natural dissolution of minerals by the acid carves out new caves. Although people always knew about sulfur, it wasnt recognized as an element (except by alchemists, who also considered fire and earth elements). It was 1777 when Antoine Lavoisier provided convincing evidence the substance was indeed its own unique element, worthy of a place on the periodic table. The element has oxidation states ranging from -2 to 6, allowing it to form compounds with all of the other elements except the noble gases.

Race and Community Personal Statement Example | Topics and Well Written Essays - 1500 words

Race and Community - Personal Statement Example Racism in the United States of America, in my opinion, is not something that should surprise anybody. It is not because of any kind of ignorance of the government, it is because of the wide variety of people who inhabit this side of the world. When collection of this kind of variety is brought into a conflict, they are bound to form schemas and mental shortcuts that end up depicting in racial attitude towards certain race and community. Racism against many communities such as the African Americans was first evident in the political and law making bodies previously before the human rights associations intervened. It is now condemned on all levels; however, still practiced on many. Over the years, events have occurred, that have helped fuel the fury of racism in the minds and hearts of people all around the world. The situation is not different in the United States which boasts a sound political and culturally balanced system; a country that welcomes everybody. Since the acts of terrorism have been successful in creating a sense of terror in everybody around the world, the acts portraying racism against certain classes have aggravated. I, being a Muslim, can relate to the feeling of differentiation along the social and ethnic lines. Proud to be an American, I have also faced various racial interactions over my life. I have lived in this country for more than 10 years now; migrated here when I was 10 years old. Therefore, I have been fully exposed to the difference in attitudes of fellow American before and after the 9/11. The traumatic turn of events have altered the mind sets of the common American towards certain races and classes and sadly, my race is one of them. Even after being in a foreign country, I have been following the rules and guidance that Islam has prescribed about the wearing 'Hijab'. For those who don't know the exact interpretation, it has its tangible and intangible aspects. The tangible aspects are covering the parts of the body including the hair, that make a women look beautiful in the eyes of others. The intangible part extends to the fact that with the covering should accompany the morality, modesty and privacy. Post the 9/11 events, I did not face many problems; did not feel eyes following me wherever I went, be it a restaurant or my educational institution. I can call myself a modern Muslim girl, who under the limits prescribed by the 'hijab', wore western clothes such as jeans and t-shirts which were considered taboo by many in my society. However, my community had always been very supportive of it. Many Muslim residing in my vicinity did follow hijab, a considerable number did not. As the Indians and Sikhs are also be longing from the same geographical location South Asia, without the hijab, we all looked the same. We congregated, celebrated our differences with great fervor. The Hindus celebrated the Eid with us; the Diwali was equally celebrated by all. This behavior was not confined to members of our community. We had almost Black Americans, Hispanics; all integrating and celebrating different occasions relating to the various back grounds that we were related too.9/11 changes the scenario of the world; the way people thought about others changed, the way people interacted changed, everything changed. This might sound a little clich but my friends outside the circle of Islam posed questioning looks at me about my dressing, their behavior towards me