What Influences the Fashion Trends Essay - 1854 Words

What Influences the Fashion Trends? Introduction Every generation has their own style; something that sets them apart from the previous generations. So why does our generation choose to wear the clothing that they do? Of course we dont want to dress like our parents, but there are other factors involved in developing the style of a generation. Marketing, advertising, and the media all try to influence the way our generation dresses. Their reasons are mainly profit based. We also make our clothing choices based on the Functionality of the garment. Consumers of our generation often look at the comfort, durability, and adaptability of a piece before purchasing. History has had a great influence on the look of most clothing worn†¦show more content†¦Whatever the reason, we are a generation that loves to shop. The youth of today are extremely brand loyal. According to Americas Research Group, the use of brand names is the second most effective advertising method when targeting teens. Only the giveaways of products like CDs and posters of popular brand names surpass this. Brand names serve as status symbols. To have Hilfiger or FUBU showing on ones clothing is to be recognized as cool. And, while sporting those brand names, we are also endorsing that brand. What better than to have everyday kids advertising for a company? Unfortunately, due to global youth marketing, teen tend to dress much the same. With a large portion of our generation looking the same, a good way for individuals to stand out is through what they wear. While 50% of teens are buying only brand names (Ebenkamp), what is the other 50% buying? Breaking away from brand names, a current fashion trend is the rise of retro History Repeats Itself History plays a large part in todays fashion trends. Many styles of today copy the past. Retro is clothing influenced by styles from throughout history. Generation Y is notorious for bringing back the fashions of previous generations. In fact during the final decade of the 20th century, fashion revivals almost caught up with themselves. In the early 1990s the styles of the late 1960s and early 1970s were inspirational, and by the mid 1990s aspects of 1980sShow MoreRelatedWhat Influences The Fashion Trends?1564 Words   |  7 PagesTopic: What influences the Fashion Trends? Background/History: Every Generation generates their own style, something that distinguishes them from past generations. Just like people individually, we are all unique in our own way and have characteristics and traits that set us apart from another individual. No one wants to be someone else or no one wants to look like another which is why we initiate our own style that fits us as a whole. This is what happens in fashion. As new generations are broughtRead MoreHigh Fashion And Streetwear Styles Essay1270 Words   |  6 Pages2016 High Fashion and Streetwear In modern society there exists an enormous spectrum of fashion, each individual person’s fashion style is heavily influenced by their environment, interests, and many other factors. Among the vast variety of styles present in today’s fashion culture, streetwear and high fashion are two of the most distinctive and prominent styles, having a huge influence on how the general population dresses. High fashion and streetwear are two styles that heavily influence the publicRead MoreRacial Identity And Its Influence On Young People Of Diverse Backgrounds1505 Words   |  7 Pagesseveral dominant fashions, they have also begun to challenge traditional boundaries. In particular, the hipster trend eliminates many gender specific styles, has opened a new front of acceptance and tolerance for new notions of gender identity, which were formerly highly confrontational. 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However globalization with reference to the fashion industry helps defines the development of what has been termed as „world fashion‟. Preferred garments of young people is quite often the same. A phenomenon made possible by the exploitative mechanisms of globalization. The globalization ofRead MoreThe Effect of Globalization on Fashion with Special Reference to the Impact of Japanese Designs on the European Scene1527 Words   |  7 Pagesct Analyse the effect of ‘Globalization’ on fashion with special reference to the impact of Japanese designs on the European scene. The definition of globalisation is quite complex and extremely controversial. However globalization with reference to the fashion industry helps defines the development of what has been termed as „world fashion‟. Preferred garments of young people is quite often the same. A phenomenon made possible by the exploitative mechanisms of globalization. The globalizationRead Morepositives and negative effects of the fashion1420 Words   |  6 Pagesof fashion We can argue whether or not the fashion industry has more of a positive or negative effect on people of today, regardless we can agree that the fashion industry has grown to become very popular and influential. It seems as if everyone is trying to pursue a career in this field. Here are 10 positives of the fashion industry.   1. New designs- designers are able to create new designs for those people who have a love for fashion. It is an enjoyment they feel when seeing a new trend get